How to find your story's "soulmate"!

So, let’s assume that you have decided which story, skill, hobby or passion you would love to share with the world.

Now you need your story’s “Soulmate”.

Your Soulmate is your ideal client that fully resonates with you and what you have to offer, your 1 out of 8 billion people.

With this exercise, you want to get extremely specific. It is not enough to write down “I focus on people passionate with photography”. Write down the age, gender, occupation, hobbies, aspirations, fears, of your Soulmate but most importantly the key distinctions!

For instance, when I decided to help others embrace their uniqueness and communicate their gifts to make an impact and an income, I immediately resonated with the idea that my soulmate has a burning desire to express their vision on a large scale but never got the courage and confidence to do so.

Most will avoid this exercise because they feel that they are ruling out potential audience.

Far from it!

Think about what Apple did. They focused entirely on what their ambassadors wanted and they have become Apple’s fiercest salespeople because they have a solid connection with the brand and what it stands for!